Why Partner With Us
Expertise you can trust
Decades of proven experience launching, scaling, and managing brands in the GCC.
A boutique approach
Tailored solutions that adapt to your brand DNA instead of forcing a rigid model.
Strength to scale
Backed by Al Safa United's regional footprint of 350+ stores and 15+ brands across 7 countries.
Our Quality Policy
The Al Safa Standard
Ambition
Leadership
Speed
Adaptability
Focus
Authenticity
Our Presence
Al Safa Brands operates across the GCC and Jordan, offering brands a tested retail footprint with scale and reach.
This regional presence allows us to design both single-market launches and multi-country expansion strategies.
Saudi Arabia
250+ stores
United Arab Emirates
6 stores
Oman
5 stores
Qatar
3 stores
Bahrain
2 stores
Jordan
3 stores
Omnichannel Integration
Retail in the GCC is no longer just about brick-and-mortar stores. Success today requires a seamless blend of physical and digital touchpoints.
Al Safa Brands ensures your customers experience your brand consistently, whether they walk into a flagship mall store, shop online through a brand site, or buy from a marketplace.
- Marketplace onboarding and management
- Dedicated brand websites
- Integration of loyalty programs and CRM tools
- Unified inventory and last-mile delivery solutions
This approach creates a frictionless shopping journey, improving conversion, retention, and customer lifetime value.
E-Commerce & Marketplace Strength
E-Commerce & Marketplace Strength Since 2019, we have built a robust e-commerce platform that
extends reach far beyond physical stores.
Strong partnerships with leading online marketplaces across the GCC
6 dedicated brand websites
120,000+ customers served each year
200,000+ orders delivered annually
Our multi-channel ecosystem ensures that brands can scale both offline and online, capturing the region's rapidly growing digital-first consumers.
Customer Loyalty Farah Program
In 2022, Al Safa United launched the Farah Loyalty Program. Today it has over 3 million active members in Saudi Arabia.
For partner brands, Farah offers
Deeper engagement and higher repeat purchase rates
Targeted campaigns and cross-brand promotions
Instant access to a ready-made customer base
Deeper engagement and higher repeat purchase rates
Targeted campaigns and cross-brand promotions
Instant access to a ready-made customer base
As it expands across the GCC, Farah will provide even greater reach and
measurable impact for every brand in our portfolio.
Partnership Models
Our strength lies in our deep real estate and marketing partnerships across the
GCC. Being both from and established in the region gives us an insider's
understanding of the key levers that drive success here.
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1
Franchise Partnership
We bring your brand to the GCC and manage it end-to-end, from market entry and store openings to operations and growth.
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2
Brand Advisory & Setup
For brands that want to retain control, we provide market entry strategy, setup support, and launch execution to ensure a strong foundation.
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3
Retail Management
You establish the brand in the GCC; we handle day-to-day operations, from store management to merchandising and reporting, ensuring performance against agreed KPIs.
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4
Shared or Independent Services
Access our shared services: merchandising, HR, finance, IT, logistics or keep services independent, depending on your needs.
Partner With Us
Our commitment is not only to introduce brands to the GCC but to ensure they endure and expand. We measure our success by the number of doors we open, the strength of the brands we grow and the customer loyalty they inspire.
