Founded in 2013 in India, The Souled Store has become one of the country’s most loved pop-culture apparel and lifestyle brands, known for its quirky designs, official merchandise, and unapologetically fun spirit. From superheroes and sitcoms to sports and music, the brand celebrates self-expression through bold, creative products that connect deeply with today’s youth.
At Al Safa Brands, we’re bringing The Souled Store to the GCC with the same energy and authenticity that made it iconic in India—vibrant, fandom-driven fashion designed to spread happiness and individuality. Our goal is to make The Souled Store a go-to destination in the region for those who love to wear what they believe in.
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Partner With Us
Want to bring global icons like The Souled Store into new GCC markets?
Whether you’re launching your first store or scaling across the region, we bring the market insight, operational excellence, and flexibility to make it happen.
Let’s explore how we can tailor a partnership model that fits your brand perfectly. Fill in the form, and our team will get in touch to discuss your goals.
