Founded in Saudi Arabia in the 1990s, The Beauty Secrets was created from the vision of Dr. Othman Al Swayeh; to build a homegrown beauty and lifestyle brand that could stand proudly alongside global names. Over the past three decades, it has grown into one of the Kingdom’s most successful retail concepts, holding a leading position in the personal care and home fragrance market.
Known for its cultural resonance and accessible luxury, The Beauty Secrets draws inspiration from global beauty trends while tailoring products to the preferences of women in the GCC. Elegant packaging with Arabic motifs and high-quality formulations have helped the brand earn loyalty across generations.
Beyond products, The Beauty Secrets fosters a strong sense of community through social media engagement, in-store experiences, and beauty workshops, ensuring that it remains close to its customers. Today, it is one of Saudi Arabia’s most loved beauty brands, competing successfully with international giants.
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