Launched in Saudi Arabia to meet the rising demand for natural, bio-based personal care products, Natural Touch has become one of the Kingdom’s most trusted homegrown brands. Its focus on environmentally friendly ingredients, sustainability, and customer well-being has helped it carve a unique position in a competitive market.
Natural Touch reflects the values of today’s conscious consumer: safe, effective, and nature-inspired formulations packaged with modern elegance. The brand is committed to making natural beauty accessible to everyone, without compromising on quality or affordability.
Over the years, Natural Touch has grown into a household name across Saudi Arabia, with 100+ stores and a loyal customer base that continues to expand. As part of Al Safa Brands, it is now reaching wider audiences across the GCC, bringing its philosophy of beauty in harmony with nature to new markets.