Hunkemöller

Europe's leading lingerie brand, Hunkemöller offers fashion-forward designs with a perfect blend of comfort, elegance, and confidence.

Founded in Amsterdam in 1886, Hunkemöller has grown into one of Europe’s leading lingerie and lifestyle brands, with a strong presence across more than 20 countries. Known for its fashion-forward designs, superior fit, and accessible pricing, Hunkemöller has become a trusted name for millions of women worldwide.

At Al Safa Brands, we are proud to bring Hunkemöller’s philosophy of confidence, empowerment, and elegance to the GCC. The brand offers a wide assortment of lingerie, nightwear, swimwear, and activewear, appealing to diverse customer needs while celebrating individuality.

With its combination of European design, inclusive sizing, and trend-led collections, Hunkemöller resonates deeply with the region’s women, offering both everyday essentials and statement pieces. Through localized assortments, curated campaigns, and omnichannel integration, we are ensuring Hunkemöller’s continued growth and impact in the Middle East.

Partner With Us

Want to bring global icons like Hunkemöller into new GCC markets?

Whether you’re launching your first store or scaling across the region, we bring the market insight, operational excellence, and flexibility to make it happen.

Let’s explore how we can tailor a partnership model that fits your brand perfectly. Fill in the form, and our team will get in touch to discuss your goals.


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